How to fight the lack of face to face using personalization?
Black Friday, Cyber Monday, Thanksgiving, Christmas, and all the Holiday Shopping days are just around the corner; that's why business owners will have to get effective and especially creative in terms of how to approach their old and potential customers. Therefore, personalization is an incredible tool that, with the pandemic, it's becoming even more essential for every brand that wants to stand out and stay in every customers' mind.
October 21, 2021
4 min read
To unleash the power of personalization, here you are going to find valuable tips that will help your business become relevant during the upcoming Shopping Season.
What should you take into account when you personalize?
1. The reply-to-address option
Whenever you are creating automated emails announcing your campaigns or your Black Friday and Cyber Monday deals, use the reply-to-address option so your customers can leave their feedback and ask questions about certain products or orders, which will also help you increase your conversion rate.
This kind of personalization allows your customers to understand the type of people that are behind the company, which makes them trust the brand more and really remember it.
2. Thank-you and Birthday emails
These types of emails are also a great way to personalize the customer experience and create loyalty among your customers. Therefore, keep a record of your customers' birthdays so whenever the day comes you can send them an email not only congratulating them, but also with a discount code or coupon that they can reclaim on their next purchase.
Thank-you emails are very useful as well, taking into account that it's a demonstration of how you care about your customers and the heart-earned money they decided to spend at your store. And, by doing that especially during this Shopping Season, the relationship with your customers will definitely strengthen.
3. Surveys based on customers' purchases
Keeping in mind that every purchase experience can be different, you should send this type of survey to your customers on every purchase they make, not only to verify if their experience was good but especially to collect data in an ethical way.
Besides, take into account that according to a study from Accenture, 83% of consumers are willing to share their data and information to marketing to experience personalized advertisements. Therefore, think carefully about the questions you are going to ask them, so you can get useful insights about their behavior, preferences, and dislikes.
The information you collect will also help you adjust your blog content, email campaigns, ads, SMS, and learn how you can improve their experience, as well as decide which are your most requested products or services.
You may also want to read: 5 Holiday Marketing Tips to entice your customers
4. Attention to detail on every stage of the customer journey
Once you create personalized ads, you have to make sure that every stage of the customer journey is responding accordingly, so when your customers make it to your website, every copy, button, color use, taps, etc., is responding to what they saw on the ad, and is creating coherence through the omnichannel experience you have to provide.
And since according to a survey from SmarterHQ, millennial consumers experienced a 28% increase in brand loyalty after exposure to personalized ads, your site has to be fast and easy to understand so you don't lose the ones that are actually interested not only in what you sell, but also in what you say.
5. Take advantage of AI-powered tools
In order to overcome data obstacles whenever you personalize, always keep in mind that quality is more important than quantity; therefore, use AI-powered tools to create detailed and accurate profiles.
This will also help you avoid making the mistake of targeting your customers based on incorrect information or assumptions. Always take into consideration that you are dealing with personal information about your customers, which is something delicate for them, so if you don't use it with the necessary care, that will probably cost you a customer that will stop shopping at your store.
The main purpose of personalization is to create trust and show transparency to your customers, so they not only become clients but actually fans of what your brand offers and represents.
Do you want to create an omnichannel experience for your customers and provide personalized services for them? Book your free consultation here! https://seeed.us/contact-us, and let's get down to business.