How to get your eCommerce ready for the Holidays?
Although many of your customers probably will save their holiday shopping for the last minute, you should know that according to the National Retail Federation, 40% of consumers start their holiday shopping before Halloween. This means that right now is the time to get your eCommerce ready for the most important time of the year.
September 21, 2021
4 min read
So, to take advantage of the increase in your website visitors, you should consider these points that will help you prepare your online store to support all your customers and be more profitable for this Holiday Season.
1.Migrate to an enterprise-level platform
The increase in traffic can cause you a lot of stress if you don’t have a reliable platform that can support all your users and orders. Therefore, if you don’t want a slow website that will crush your SEO and make your customers leave for good, then you need to migrate to a Platform that can handle the Holiday Season with no issues.
If you are using WooCommerce, we recommend migrating to BigCommerce for Wordpress. This will help you to get rid of all the WooCommerce plugin versioning errors, theme incompatibilities, API and payments processing issues, and provide a seamless experience for all your customers.
Other Enterprise eCommerce platforms like Shopify, BigCommerce, Miva or Square online are also great replacements for platforms like 3dcart, Prestashop, etc.
The time that the Platform Migration process can take will depend on your hosting, the amount of customers and orders, your current platform, and of course, your goals.
However, at Seeed we can help you migrate in less than a week as we did for one of our clients who was losing customers for having a slow online store. We helped them improve their SEO and provided them with a scalable platform to increase their sales.
2. Take stock of what you have
For the Holiday Season, it is essential that you ask yourself what kind of products can be offered as a “special gift”, “thanksgiving gift”, “New Year’s gift”, “Christmas gift” or “any occasion gift”. Those should be the ones that have no expiration date, so your customers can buy now and give them during the holidays with no problem.
You should also ask yourself if in your inventory you have products with which you can create Christmas or Halloween Kits that can be sold as “Combos” at a very good price. And, of course, you should check what additional pieces or parts you need that can help you turn your stock into a Holiday Shop Center.
3. Mark your calendar
Which holidays do you want to celebrate with your customers? All of them? Just Thanksgiving? Or maybe you have Jewish customers, and you want to create something special just for Hanukkah? Either way, you have to decide which holidays will be your priority. So, here are some of the upcoming US holidays that you can start marking on your calendar:
- Halloween – 10/31
- Thanksgiving Day – 11/25
- Christmas Day – 12/25
- New Year’s Eve 12/31
- Black Friday – 11/26
- Small Business Saturday – 11/27
- Cyber Monday – 11/29
- Giving Tuesday – 11/30
- First day of Winter – 12/21
- Kwanzaa – 12/26 – 1/1
- Diwali – 11/4
- Hanukkah – 11/28-12/6
- Christmas Eve – 12/24
Having all these dates clear will help you start creating your marketing plan for each one of them, as well as setting everything up on your eCommerce store. Besides, take into consideration that dates like Black Friday or Cyber Monday are extremely competitive; that’s why you should start making a plan for all your Marketing Campaigns, Social Media Ads, Emails, SMS, etc.
Related articles: Is Email Marketing Dying?
4. Fit the look of your store
This doesn’t mean that you have to do a complete redesign of your store, but you can make small changes, like the header, the banners, or some buttons to give your customers a Holiday Spirit and incentivize their shopping.
Take into account that the theme you add should also be optimized for mobile devices, because there’s a lot of shoppers who will find you through Social Media and will make the purchase using their phones or tablets, so it has to be easy for them to browse your products.
5. Include Heatmaps
Heatmaps are not only great for Holiday Shopping, these are also indispensable to understand how you can communicate better throughout your website.
So, while you are getting your eCommerce ready for the most important time of the year, consider setting up Heatmaps on your site to acknowledge where your visitors click the most and why.
If you want to get your eCommerce ready for the Holidays and provide a seamless customer experience, contact us and book your free consultation here!